There are a lot of things to be frustrated about with Philippine entertainment. But maybe one of the things that irks me the most is the closed-mindedness of the Filipino television audience. Everyone familiar with Philippine entertainment knows about the petty network war and the blind loyalty people have to their network.

But what’s even worse is when a simple advertising campaign flies completely over the heads of the know-it-all Filipino netizen population, eliciting some cringe-worthy and eye roll-inducing pronouncements about a network, a show and its star.

TV5 is set to premiere Jasmine the Series this Sunday. The new drama stars Jasmine Curtis-Smith as a fictionalized version of herself who becomes the target of a dangerous stalker. The series aims to be both a dramatized look at the ins and outs of Philippine entertainment and a suspense thriller about one fantard who apparently goes too far.

A fresh and interesting concept for a series.

But it’s on TV5, a network that still struggles to appeal to an unwilling audience, no matter how good their shows can be (and are). Of course, that isn’t going to stop them from trying.

From to

And for part of TV5’s advertising campaign for Jasmine the Series, they’ve decided to be creative. Using Jasmine the Series‘ dramatized reality, a billboard of a product endorsed by Jasmine and Vin Abrenica (or his character on the show, Alexis) was mysteriously vandalized this week. Continue reading →