The Manny Villar-owned Advanced Media Broadcasting System was awarded the frequencies of analog channel 2 and digital channel 16 at the beginning of this year. And although AMBS did not immediately have the resources or even content to fill those frequencies, they have rushed to flip the switch on the new ALLTV network. Thus, ushering in the next chapter in what has been a very colorful and tumultuous history in Philippine media.
Last week, I ranted about Philippine entertainment’s seeming regression back towards a duopoly instead of an expansion of potential options. I talked about how the present trajectory of Philippine entertainment, particularly television, was contrary to what the “ideal” scenario would be. But what exactly does an “ideal” scenario entail?
I’m of the opinion that when it comes to television, the Philippines deserves more options. Not less. For almost two decades, the country’s entertainment and news options have been dominated by what has essentially been a duopoly between ABS-CBN and GMA Network. ABC-turned-TV5 has been a distant 3rd, despite multiple stop and start efforts to bolster their position in the industry.
(Elliptical Road, Intersection. At the Intersection of a Presidential Debate, Rules and #NetworkWarCulture. ????) *puts Media Studies hat on* Philippine media and entertainment is ripe for critique and analysis. Anyone…