Last year, DirecTV debuted a beautifully made Friday Night Lights promo using Tony Lucca’s “Devil Town,” doing more for the show in a few months than NBC did in two years.

DirecTV did it again this year for the show’s fourth season, this time set to “Come Undone” by Greg Laswell . Take a look:

The new season of FRIDAY NIGHT LIGHTS begins on DirecTV’s The 101 on Wednesday, October 28th. NBC will air the series next Summer (maybe).

Here is the 30 second version:

Also take a look at last year’s promos…
1 minute version:

30 second version: