How to Promote Kings in 60 Seconds or Less – A Little Bit of Advice for NBC

So we all knew Kings’ sad, official fate. But last week’s TCA Summer Press Tour was the first opportunity for NBC execs to say something… ANYTHING about Kings since obviously giving up on the show succeeding even before the show premiered (and it looks like NBC is doing it again with their upcoming post-apocalypse drama Day One, digging its grave before they’ve even gotten comfortable filming).

Series creator Michael Green mentioned in his thanks and goodbye note to fans about while NBC welcomed the religious content on the show, they didn’t want to market it at such.

Angela Bromstad, NBC’s president for primetime programming, expanded on that at last week’s press tour (via

“It was a great production, but our challenge now is, you need to sell something. People want to know what something is about.”

Kings was a complex idea. It was originally developed when I was [at NBC] before. We didn’t make it [then] because we thought it was a little too high brow and too difficult to sell in a 30 second slot. It doesn’t mean we’re not looking for big ideas [but] they have to be big ideas that the audience can grab on to.”

A lot to take away from that short quote. Aside from Kings, we can gather NBC would rather not be bothered in promoting “high brow” programming, so called “smart” programs that actually makes viewers think. A quality that many critics and fans alike clamor for on television, but rarely get it, especially on broadcast television.

They do like big ideas, but what they are really looking for is a Hollywood blockbuster not necessarily Oscar material. Though who says they can’t have both?

Well, that’s all material for another discussion. Probably the biggest tidbit from that quote is Continue reading